Hrefna Rósa Sætran
Hrefna Rósa Sætran is a culinary spin-artist, entrepreneur, and a woman with a deep passion for food and atmosphere.
Hrefna is the culinary pioneer behind Fiskmarkaðurinn and Grillmarkaðurinn. Working closely with her teams – now consisting of a staff of 120 people – she has in five years created two unique restaurants in Reykjavík, hosted various TV shows on cooking, and designed a growing product line.
Hrefna has appeared on TV, presenting her approach to home-cooking for hungry audiences at home.
Hrefna and her team take ordinary and familiar products and playfully make them extra-ordinary with twists and turns and surprising elements.