Hrefna Rósa Sætran

Hrefna Rósa Sætran is a culinary spin-artist, entrepreneur, and a woman with a deep passion for food and atmosphere.

Hrefna is the culinary pioneer behind Fiskmarkaðurinn and Grillmarkaðurinn. Working closely with her teams – now consisting of a staff of 120 people – she has in five years created two unique restaurants in Reykjavík, hosted various TV shows on cooking, and designed a growing product line.

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TV Shows

Hrefna has appeared on TV, presenting her approach to home-cooking for hungry audiences at home.

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Product Line

Hrefna and her team take ordinary and familiar products and playfully make them extra-ordinary with twists and turns and surprising elements.    

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The Books

With two recipe books in print and more on the way, Hrefna is quickly becoming a best-selling author in Iceland.

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